Monday, March 24, 2008
Poynter's E-Media Tidbits: Gassin' us, again
The assumption over here is that too narrow a focus obscures the larger picture.
In this election season, we understand that some might feel overloaded with politics and this might lessen the appreciation of the very real impact the seeming circus has on us all. Klein's roots in sports writing give rise to a self-acknowledged bias, also: Could have been entertainment and a whine about Britney not getting the attention she deserves.
Newspapers (and their online entities) must appeal to the broadest range of audiences on a daily basis. They also need to improve in execution across a broad range of issues. Call us intellectual snobs but allocating limited resources to these tasks would seem to point to those matters that have the greatest impact on the greatest number of readers and that ain't sports.
Improving the ongoing reporting and presentation of political news can only serve to make newspapers more relevant in the lives of readers. There is a lot of room (need) for improvement. Even if only locally, newspapers can enjoy a competitive edge in this reporting.
As for innovation in sports coverage, the NCAA tournament season (admittedly with a fat, juicy target audience) shows plenty of forward thinking. Probably the only area with more online innovation is the p0rn0 industry. ¶ 3/24/2008 09:40:00 PM
In this election season, we understand that some might feel overloaded with politics and this might lessen the appreciation of the very real impact the seeming circus has on us all. Klein's roots in sports writing give rise to a self-acknowledged bias, also: Could have been entertainment and a whine about Britney not getting the attention she deserves.
Newspapers (and their online entities) must appeal to the broadest range of audiences on a daily basis. They also need to improve in execution across a broad range of issues. Call us intellectual snobs but allocating limited resources to these tasks would seem to point to those matters that have the greatest impact on the greatest number of readers and that ain't sports.
Improving the ongoing reporting and presentation of political news can only serve to make newspapers more relevant in the lives of readers. There is a lot of room (need) for improvement. Even if only locally, newspapers can enjoy a competitive edge in this reporting.
As for innovation in sports coverage, the NCAA tournament season (admittedly with a fat, juicy target audience) shows plenty of forward thinking. Probably the only area with more online innovation is the p0rn0 industry. ¶ 3/24/2008 09:40:00 PM
